Nineteen 87 enters centre stage as the leader in premium pet nutrition, a welcome addition to the posh puppy’s menu
What is it?
Nineteen 87 is a dog product primarily concerned with the nutrition and quality of its ingredients, production and transportation. Its raw materials are reliably sourced and transferred from the farm to the bowl with as little in-between fuss as possible. The food is created through continuous baking, a technique heralded as the purest cooking process available for pet food, and as a result of such is sure to set your doggy’s tail wagging whilst keeping the grumbles out of his tummy and his health happy.
Why the name?
The man behind the movement is none other than Graham Wheeler, a real-life Willy Wonka for pets having honed his knowledge since entering the industry in, you guessed it, 1987. Graham has led the front in developing the best quality baked treats near his home in north Wales and now, in Nineteen 87, Graham has developed a taste sensation that dogs are already desperate for more of after a few lucky dogs got first paws on them at the launch in London in September.
How does it work?
Graham has always supported traditional baking methods that utilises the Maillard process to create an additional crunch and gives the browning colouring and in order to allow for increased volumes, his team will use tray ovens for Nineteen 87. These are slowly baked on a conveyor on multiple levels in the oven expose the food to gas fire burners and hot air in order to maximise the product’s exposure to heat whilst controlling the pressure. Graham explains that manufacturers who cook under pressure “have to add artificial flavouring and additives to the food which often comes from meat products broken down by enzymes. With baking, all of this is avoided. Natural flavours and textures are embraced from the beginning, and preservatives are only added due to natural moisture levels.” Basically, baking keeps the food fresh, fluffy and free of naughty nasties!
What is in it?
According to Wheeler, a product is only as good as what goes into it, and with their roughly 1,700 taste buds we’re sure the pups agree. By knowing which farms the ingredients come from and tracing every step, Graham is confident in their quality and provenance. It also means the chain is short and so freshness adds to the quality. With 50% fresh meat, limited core ingredients and plenty of botanicals and natural goodness, Nineteen 87 is a complete food that delivers all a dog needs.
Why is it special?
“Nineteen 87 aims to provide pet owners trust in their pet’s nutrition by understanding first-hand what goes into the production. We combine historic excellence with focus and passion, and some innovative thinking to provide what will be a highly sought after premium product.” – Graham Wheeler.