THE MISSING LINK STORY - all-in-one natural omega 3 and multi-nutrient pet supplement

In the early 1990s, veterinarian Dr. Robert M. Collett began researching the degenerative diseases he was seeing in the animals he was treating. That research led to the discovery of significant nutritional deficiencies in processed pet foods, particularly a lack of Omega 3 fatty acids and poor-quality Omega 6 fatty acids. It also led Dr. Collett to develop proprietary packaging, manufacturing, and handling methods that ensure the stable delivery of fresh vital nutrients. The Missing Link brand is now owned by WH Young and is an established popular brand in the US Market.


An all-in-one natural omega 3 and multi-nutrient pet supplement designed to take your pet from surviving to thriving. All Missing Link formulas contain flaxseed a source of Omega 3 fatty acids, which support a healthy, beautiful coat, healthy digestion, brain function and helps sustain energy levels.


• Bridges the nutritional gap. An all-in-one food supplement formulated with only the highest quality whole foods to bridge the nutritional gap between most commercially processed pet foods and natural diets.

• Minimal processing for maximum nutrient absorption. Cold pressed manufacturing process to ensure the freshest delivery of Omega 3 fatty acids and key nutrients.

• All-natural ingredients, not a chemical in sight! No artificial colourings, preservatives or flavours. No fillers, corn, soya, wheat, shellfish, nuts, meat/meat by-products, dairy or egg.

How Is It Made?

Only the best quality natural ingredients are used in each Missing Link blend. These ingredients are carefully pressed by our patented cold pressing facility to ensure that the delicate Omega 3 fatty acids do not get damaged. We then flush the bags with nitrogen to guarantee that when you open your bag of Missing Link the contents will be as fresh as the day it was made. This process means that the nutrients in Missing Link will actually contribute to the overall health of your pet and you will see the Missing Link difference.


Missing Link Original

Vegetarian formula, contains essential nutrients including flaxseeds (Omega 3) and added vitamins. Ideal for pets with food sensitivities and problems with their joints, skin and coat, energy, digestive issues and immune function.

NEW Pet Kelp Range

Combines Organic Kelp with organic flaxseed for Omega 3 and other product specific organic natural ingredients to offer a complete supplement for your pet’s health needs.

Feline Well-Being formula combines kelp, flax, cranberries and a blend of probiotics to support your cat’s health, hardiness, and overall well-being.

Well-Being formula combines kelp, flaxseed and blueberries to support your dog’s health, hardiness and overall well-being.

Probiotic formula combines the natural benefits of kelp with probiotics, organic pumpkin and organic flaxseed to help support your dog’s digestion, hardiness and overall happiness.

Skin & Coat formula combines the natural benefits of organic kelp with Omega 3, 6 and 9 from organic flaxseed. These ingredients combine to support your dog’s skin, coat, hardiness and overall happiness.

Joint & Bone formula combines organic kelp, glucosamine and organic flaxseed (source of Omega fatty acids) to help support your dog’s health, hardiness and overall happiness.

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The Missing Link Pet Kelp formula RRP £19.99

The Missing Link Original formula RRP £28.49

The Missing Link Original Joint Health formula £39.49

Customer Feedback:

I cannot say enough good things about this product. I have a 12 week old pup whose skin has been an issue since the day I got her. She was dry, flaky,and itchy constantly. I tried switching to a grain free food… nothing. I tried switching from a poultry protein to a fish protein… nothing. I was giving her skin & coat supplements daily and still not achieving the results I wanted. I then tried Pet Kelp… WOW! Within just one week of her being on it she has improved 100%. Her skin is almost completely normal- no more itching and very little flaking.