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** Facebook Advertising Tip **  

Always test multiple audiences before running your larger ad campaign on Facebook. Here, I tested four audiences at a small budget to find which performed strongest. Next, I will test different ad types targeting this winning audience. 1. Customer lookalike *** WINNER *** 2. Retargeting existing fans 3. Behaviors & Interest based, version 1 4. Behavior & Interest based, version 2

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