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Why Blogging is important for your Business

Here are 6 reasons why you should look at working with bloggers in your industry to help grow your brand:

  • Blogging consistently produces fresh content, and Google LOVES fresh content. It shows Google your business is relevant, which gives you valuable SEO points

  • Blogs are an effective way to share independent views around a product, service or event

  • Google is not the only one interested in your point of view. Blogging can attract potential customers. 70% of consumers prefer to get to know a company via blog articles rather than advertising. In a way, blogging is free advertising! The only thing that it costs is your time. Or if you instruct a company such as Pebzz they can do it for you at very reasonable rates

  • Bloggers can target specific industry or geographic regions better than you may be able to

  • 58% of consumers trust editorial content. Blogging is an excellent way to make a real connection with potential customers. You can give advice, showcase your expertise, and share customer stories. All of this will build trust and add credibility to your business

  • Blogging gives your audience the opportunity to check in and see what’s happening with you and your team. It makes your business more real and personable

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