If you are the owner of a doggie daycare, pet boarding or grooming business, you may be aware that marketing plays an essential role in growing your business. But, it can be costly and time consuming. In fact, according to recent studies, the cost to gain new customers has increased 50% over the last 5 years.
So here is our guide to the 6 most effective tools to put your business on the map and Pebzz.com can help you with each one of these:
1. Get a website for your business and promote it
Some of the pet business owners we have spoken with will say: I don’t want to invest in a website right now when I can use social media, referrals, and networking. Or, we have a website but we just do not know how to manage content as the company doing it for us never do what we want them to do.
The truth is, investing in a website is one of the best things you can do, especially early on. It is important that you own your website and have full control over it. It’s a long-lasting investment, even if the ROI takes a while to prove itself.
A website is the very first thing you need if you want to promote your business digitally. Get in touch and we can help you create a beautiful website, that you will own and have full control over. We even teach you how it works or we can do it for you.
2. Get a booking software to help you save time
Luckily, there are several softwares out there that were created just for doggie daycares and boarding facilities! For example, you can use Savvy Pet Spa to for your pet grooming business. It’ll help you automate appointment bookings, and it keeps your bookkeeping and email marketing all in one place. It will save you a LOT of time.....and time costs money!
3. Start building an email list
Most pet business clients that we work with do not even realise the value of an email list. Even sending out monthly newsletters can help with brand loyalty, more sales, more engagement, and higher spending per client. It's a personal and direct way to reach out to your customers (current and future).
Not to mention, compared to social media, you actually OWN your email list. Facebook and Instagram can take away your accounts and followers in an instant, but you will always have your email list. Take advantage of that.
My favorite email marketing platform is Convertkit , but you can also start out with Mailchimp for free. They also come included in some website packages, such as Wix.
4. Create and use social media accounts for your business
When you share content on social media frequently and on a consistent basis, you’ll see a change happen. Gradually, your numbers will grow, and more people will be aware of your brand. As they get to know you, they’ll be much more likely to become your customers. Pets may not have access to the internet, but their owners are there!
Just be sure to vary up your content. Don’t JUST share photos of pets every day with simple captions. Try entertaining posts, educational posts, informative, and promotional ones. There is lots to share and everything should have a purpose!
You can celebrate birthdays, offer training classes, host ice cream socials, perform art activities, and take photos during holidays. Regular clients spend A LOT if they’re loyal to your business, so you need to show them that you truly spoil and cherish their pets. They LOVE those extra touches.
When those extra touches are associated with your business, it’ll be a lot easier for your to acquire new customers. Your loyal base will gladly expand your reach with positive reviews and referrals!
5. Got your website up and running? The next step is to start blogging
If you haven’t started a blog yet, you really should. Writing blog content is a great way to become an expert in your market. You can answer the most commonly asked questions that your customers have.
Think about it: Most pet owners want to know why they should hire you or pick you as a doggie daycare or boarding business. Do you know animal first aid or how to handle emergency situations? These are great blog topics to consider in order to show customers you are qualified to care for their pets.
Your target market is also going to really care about the “pet experience” in your care! They would love to see what the animals are up to while in your care - think interactive photos/videos of dog walks, giving treats, and playing with their favorite toys!
Share yourself - don’t be afraid to get personal! Behind-the-scenes or personal stories are a great place to start. Most would love to hear about how and why you started your pet business.
Like most things in life, marketing takes a bit of practice. You have to be willing to go through trials and errors to see what’ll work best for your business and your customers. When it comes to digital marketing, consistency and visibility are key elements.
While it can feel overwhelming trying to choose a route to market your business, you should prioritize 1-3 ways and stick with those. If your market is connecting with you on Facebook, then you should post there frequently! If you’re receiving lots of responses on Instagram Stories, then create and add to your Story Highlights!
Whatever is working for your business, stick to it, and watch your pet business grow!
6. Claim your online listings for your business
Yelp, Google, Bing, and Yahoo are all search engines that people use to research new ideas. If they’re looking for help, you’ll want them to be able to connect with you easily. For example, if someone searches for “pet sitter in London,” you probably want your business to show up first, right?
One way to make that happen is through Google My Business (and all of these search engines have something similar). Each of these search engines allow you to “claim” your business so you can have your basic business information out there.