Pampered Pooches: Brits spend £125M annually celebrating dogs’ birthdays

There are approximately 8.9M dog owners in the UK

  • Over two thirds of owners celebrate their dogs’ birthdays each year

  • On average, owners splash £20.45 pampering their pooches each birthday

  • One in three spend more on presents for their furry friends than their human friends

Dog really is man’s best friend, with Brits collectively spending a whopping £125 million annually to celebrate their dogs’ birthdays, according to new research from

The dog walking and sitting service revealed today that over two thirds (69%) of owners celebrate their dogs’ birthdays each year, spending on average £20.45 on presents.

The news comes as one in three admit to spending more on presents for their furry friends than their human friends, whilst 14% would rather splash cash on their pooch than their partner.

What’s more, whilst the average owner spends £20 on presents, one in ten will spend between £31-£40, and a further 2% happily splash over £70.

The research also revealed that Geordies spend the most on their pets. They spend on average £25 per birthday, whilst Brightonians are the cheapest when it comes to pampering their dogs, with as many as 46% refusing to spend over £13.

It’s clear that Brits love their four-legged friends, spoiling them rotten on their birthdays. To help owners find the perfect present, Rover has pulled together a list of the top gifts to treat dogs with this year.

  1. Squeezz Ball

  2. Personalised Dog Bone

  3. Spring Cascade Bow Tie

  4. Lily's Kitchen - Birthday Surprise Food

  5. Bottom Snigger Dog Beer and Bow-Tie

  6. Dog Birthday Cake & Card

  7. Hairmes Gift Box Chew Toy

  8. Dog Birthday Treat Box

  9. Personalised Dog Food & Water Mat

  10. iFetch Ball Launcher for Dogs

Richard Setterwall, European General Manager at, says: “We know that dog people really love their pets, and treat them like part of the family - so why should their birthday go uncelebrated?"

“The fact that Brits are spending a collective £125 million a year on birthday presents for their dogs shows how much we love and value them. Whether treating them to a chew toy or a treat box, it’s important to show them we love them and treat spoil them from time to time.” is a dog walking and boarding service, bringing dog owners and trusted sitters together. For more information or to sign up either as a walker, sitter or owner, please visit: or


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