There are approximately 8.9M dog owners in the UK
Over two thirds of owners celebrate their dogs’ birthdays each year
On average, owners splash £20.45 pampering their pooches each birthday
One in three spend more on presents for their furry friends than their human friends
Dog really is man’s best friend, with Brits collectively spending a whopping £125 million annually to celebrate their dogs’ birthdays, according to new research from Rover.com.
The dog walking and sitting service revealed today that over two thirds (69%) of owners celebrate their dogs’ birthdays each year, spending on average £20.45 on presents.
The news comes as one in three admit to spending more on presents for their furry friends than their human friends, whilst 14% would rather splash cash on their pooch than their partner.
What’s more, whilst the average owner spends £20 on presents, one in ten will spend between £31-£40, and a further 2% happily splash over £70.
The research also revealed that Geordies spend the most on their pets. They spend on average £25 per birthday, whilst Brightonians are the cheapest when it comes to pampering their dogs, with as many as 46% refusing to spend over £13.
It’s clear that Brits love their four-legged friends, spoiling them rotten on their birthdays. To help owners find the perfect present, Rover has pulled together a list of the top gifts to treat dogs with this year.
Personalised Dog Bone
Spring Cascade Bow Tie
Lily's Kitchen - Birthday Surprise Food
Bottom Snigger Dog Beer and Bow-Tie
Dog Birthday Cake & Card
Hairmes Gift Box Chew Toy
Dog Birthday Treat Box
Personalised Dog Food & Water Mat
iFetch Ball Launcher for Dogs
Richard Setterwall, European General Manager at Rover.com, says: “We know that dog people really love their pets, and treat them like part of the family - so why should their birthday go uncelebrated?"
“The fact that Brits are spending a collective £125 million a year on birthday presents for their dogs shows how much we love and value them. Whether treating them to a chew toy or a treat box, it’s important to show them we love them and treat spoil them from time to time.”
Rover.com is a dog walking and boarding service, bringing dog owners and trusted sitters together. For more information or to sign up either as a walker, sitter or owner, please visit: