Drive Your Business Growth in 2020 - Digital Marketing Strategies

Digital Marketing means promoting products and services using digital technologies, mainly the internet. will help to implement campaigns as part of a wider digital marketing strategy, which might involve a variety of different tasks.

For example, writing or reviewing content, planning posts to Social Media or advertisements via different channels. Then using analytics to see how campaigns are going, or doing market research to find out what customers want.

There are a number of different marketing strategies we can help with:

Display Advertising - Banner Advertising

Banner advertising is used by companies to push brand awareness around their products or services, typically on a website or a mobile app. Usually a banner can be at the top or the side of a website or an app. And typically, it is displayed on the main content page or app that the user is using at the time.

The intention of the banner is to drive traffic to a company's website. And that is sometimes called 'click-throughs' because the user is "clicking" on the banner and then being taken forwards "through" to the actual company's website.

Pay Per Click (PPC)

Pay-per-click is where you pay Google, with a defined budget, for a certain set of keywords to actually advertise your advert using the search results of Google. Pay-per-click advertising is a very effective way for companies to obtain very targeted advertising to users who are searching for with key words relevant to their business.

Search Engine Optimisation (SOE)

SOE is targeted adjustment of webpages to achieve a high search engine ranking which leads to more visibility and increased traffic to a website. Websites can improve their search engine optimisation by making changes to their content and ensuring that the pages are indexed correctly.

So here are some interesting facts about SOE:

  • 18% of searchers click on the first organic search link

  • 73% of all online experiences begin with search

  • 75% of searches don't go past the first page of search results

  • 75% of searchers ignored the paid links, the sponsored links, the ones on the top/side and click straight on the organic links

  • over 3.5 billion searches are carried out every day. That's the equivalent to half the population of the world.

Email marketing

Email marketing is directly communicating a commercial or informational message to a group of people using email. It usually involves using email to send adverts, request business, or increase sales. And it's meant to build trust and to contact potential customers with new products or offers.

There are four key reasons why email marketing can be effective.

  1. It is cost-effective. It is very low cost to reach your audience, unlike direct mail when envelope and stamp is required for every recipient

  2. It is targeted and customisable. So when you use email, it is very easy to send different offers to different demographics

  3. It is measurable. That means it allows you to understand what messages and offers are working well for your company, and then you can target subsequent marketing campaigns appropriately

Now let's consider some quick statistics.

  • 53% of emails opened in 2018 occurred on a smartphone or tablet

  • 44% of consumers made at least one purchase in 2018 as a result of a promotional email that they received

  • 91% of consumers check their emails at least once per day

Social Media Marketing

Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement.

Affiliate marketing

A business selling or promoting another company’s products or services on their website and being paid each time they attract a visitor or customer. It is used by companies to reach a wider audience, increase sales and widen its customer base.

Want to see if we can help you? Why not sign up to our newsletter and check out our pricing plans. Or get in touch via email for a more individual strategy.

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