Brits Con-fido In Their Dogs

Dog really is man’s best friend, with over half of Brits con-fido-ing in their pooch – according to new research from

The dog walking, sitting and boarding service has released research today looking at the relationship between man and dog. Key stats include:

  • 9 in 10 (89%) consider their dog part of the family and nearly 8 in 10 (78%) say their dog is one of their best friends

  • 51% of Brits confide their secrests in their dog

  • Top secrets we confide in our pooch include cheating on a partner, breaking a diet and that we are expecting a baby

  • 95% of Brits admit to talking to their dog…

  • … but whilst 84% of owners don’t think their dog understand their secrets,16% think they might…

Dogs have long been considered man’s best friend, but according to new research from dog walking and sitting service, this special bond means they’re also the first to learn our secrets.

With 95% of Brits admitting they like to talk to their dog, it’s hardly surprising that over half of owners also choose to confide their deepest secrets in them. But whilst 84% of owners don’t think their dog understands the secrets they share, 16% think they might.

The findings come as Rover reveals that 9 in 10 Brits consider their dog part of the family, with 78% naming their pooch as their best friend.

With the bond between man and hound undeniably strong, owners admit they’d rather reveal their deepest, darkest secrets to their pooch than loose-lipped friends and family. 44% tell their dog secrets their friends don’t know, whilst 40% admit they confide in their pooch over their family. 36% even tell their dogs things they wouldn’t tell their partner.

Deepest secrets we confess to our dogs:

  1. You broke something 43%

  2. Spent more money shopping than you were supposed to 43%

  3. You dislike a present your partner gave you 40%

  4. That you’ve cheated on a diet 40%

  5. You going to become a parent 39%

  6. You don’t like the dinner your partner cooked for you 38%

  7. Where the secret presents are hidden 38%

  8. You don’t like your mother-in-law 37%

  9. You lost something important to someone e.g. a piece of jewellery 37%

  10. You don’t like a family member’s new haircut 37%

  11. You failed an exam 35%

  12. That you’re in serious debt 35%

  13. You committed a crime 29%

  14. You used your partner’s razor 29%

  15. You used a family member’s toothbrush without telling them 28%

  16. You’ve cheated on a partner 27%

  17. You used a family member’s toothbrush to clean the bathroom 26%

Richard Setterwall, General Manager at, says: “The role that dogs play within a family and to their owners has evolved over centuries to become our greatest confidant. Whether it’s a friendly ear or a timely wag of the tail, we know the emotional support our dogs can offer goes above and beyond that expected of a pet.” is a dog walking and boarding service, bringing dog owners and trusted sitters together. For more information or to sign up either as a walker, sitter or owner, please visit: or

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